GKS Consulting principal Gail Straus is an independent consultant whose practice reflects her professional experience in marketing and planning, constituent development, and marketing strategy management.
As an experienced marketing researcher and strategist, Gail specializes in work with nonprofit organizations with an emphasis on educational institutions. Through both on-site and consulting engagements, Gail has served dozens of institutions in meeting audience development and marketing objectives.
Highlights of Gail’s career are:
- Independent consultant and marketing researcher working independently or in collaboration with other marketing service providers to solve organizational needs in marketing planning, research and communications development — since 2005
- Director of Research for Magnani Continuum Marketing, conducting marketing research for organizations as diverse as CNA Insurance, Marriott Hotels, Molina Healthcare and the American Academy of Pediatrics — since 2005
- Senior Vice President at Lipman Hearne, leading client team in providing marketing research, planning and consulting services to colleges, universities and schools — 1995-2005
- Dean for Enrollment Management and Director of Marketing at National-Louis University/National College of Education. Overseeing marketing and enrollment development activities for graduate and undergraduate student marketing and recruiting management for programs — 1978-1995